The Mass Media

Individuals and organizations using electronic and print platforms to convey information and messages to mass numbers of people.

As News Consumers Age, Newspapers Continue Death March

I was shocked earlier this week when someone told me about a 39-year-old person who reads the newspaper every morning. I’m 40, and I haven’t picked up a newspaper in … well, I can’t really remember. I tried to rationalize by imagining that this person must look at each article and say, “I saw that…

@Twitter, the #WorldSeries and #Hurricane #Sandy

While sitting in Pennsylvania this morning, awaiting the arrival of Hurricane Sandy, I pushed out the following across three social media platforms: Presently #SFgiants is trending higher than and #Sandy related hashtags on Twitter. Many ways to interpret that. What’s yours? That was at 8:14 a.m. as the storm was moving over New Jersey, heading…